Founded & Operated in Michigan, USA.

About Us

At Artic Throttle Company, we live life wide open—just like the throttle. We’re built for the die-hard sled heads and winter junkies who feel more at home on the trails, slopes, and frozen lakes than anywhere else.

This isn’t just about gear. It’s about a lifestyle. It’s about snowmobilers who live for the scream of the engine at full pin. About skiers and snowboarders who chase fresh powder like it’s oxygen. About the riders who don’t just enjoy winter—they worship it.

We know the cold isn’t for everyone. But for us, and for you, the cold is where we come alive. Out here, family is the crew you ride with. Loyalty is measured in throttle pulls, snow kicked up, and trails conquered.

Our mission is simple: create apparel that represents the rush of speed, the love of snow, and the brotherhood of those who would rather ride than do just about anything else. Every piece we design carries that raw, untamed winter energy—because we’re not here for half-throttle living.

We’re here for the ones who send it wide open.
We’re here for the ones who ride harder than anyone else.
We’re here for you.

Artic Throttle Co.
Live Wide Open. Ride Wide Open.